Evaluate Your Website's SEO Strength with Domain Authority
Our Domain Authority Checker helps you assess the SEO strength of your website by measuring its Domain Authority (DA) and Page Authority (PA) scores. These metrics, developed by Moz, predict how well a website will rank on search engine result pages. Higher scores indicate stronger ranking potential, helping you make data-driven SEO decisions.
Understanding Domain Authority
Domain Authority (DA) is a search engine ranking score that predicts how likely a website is to rank on search engine result pages (SERPs). The score ranges from 1 to 100, with higher scores indicating greater ranking potential. It's calculated using multiple factors, including:
- Number and quality of inbound links
- Linking root domains
- MozRank, MozTrust, and dozens of other factors
- Search engine friendliness and overall SEO health
DA is best used as a comparative metric rather than an absolute score. It helps you gauge your site's strength relative to competitors and track your SEO progress over time.
Why Domain Authority Matters
For SEO Strategy
- Benchmark your site against competitors
- Track SEO improvements over time
- Prioritize link-building efforts
- Identify high-authority domains for partnerships
For Business Decisions
- Evaluate potential web properties for acquisition
- Assess partnership opportunities with other sites
- Make data-driven content marketing decisions
- Demonstrate SEO progress to clients or stakeholders
Key Metrics Our Tool Provides
| Metric | Description | Why It Matters |
|---|---|---|
| Domain Authority (DA) | Score from 1-100 predicting a domain's ranking ability | Primary indicator of overall site strength |
| Page Authority (PA) | Score from 1-100 predicting an individual page's ranking ability | Helpful for comparing specific pages against competitors |
| Spam Score | Indicator of how likely a site is to be penalized by search engines | Identifies potential red flags in your SEO profile |
| Backlink Count | Number of links pointing to your domain | Quantity of links affects domain authority |
| Linking Domains | Number of unique domains linking to your site | Diversity of link sources improves domain authority |
How to Improve Your Domain Authority
Improving your Domain Authority takes time and consistent effort. Here are proven strategies:
- Build a strong backlink profile - Focus on earning links from high-authority, relevant websites in your industry.
- Create high-quality content - Publish valuable, original content that naturally attracts backlinks.
- Improve on-site SEO - Optimize your website structure, meta tags, headings, and internal linking.
- Enhance technical SEO - Ensure your site is mobile-friendly, has fast load times, and uses HTTPS.
- Remove toxic backlinks - Identify and disavow spammy or low-quality links pointing to your site.
- Be patient - Domain Authority improvements take time as search engines need to recrawl and reindex your site.
Interpreting Domain Authority Scores
| DA Score Range | Interpretation | Examples |
|---|---|---|
| 1-20 | New or small websites with few backlinks | Personal blogs, local business sites, new domains |
| 20-40 | Established sites with growing authority | Small to medium businesses, niche publications |
| 40-60 | Strong websites with substantial authority | Industry leaders, popular publications |
| 60-80 | Very authoritative domains | Major publications, government sites |
| 80-100 | Highest authority websites | Google, Facebook, Wikipedia, major news sites |
Features of Our Domain Authority Checker
- Bulk Domain Analysis - Check multiple domains at once to compare competitors
- Comprehensive Metrics - Get DA, PA, spam score, backlinks, and more in one place
- Historical Data - Track changes in your domain authority over time
- Exportable Reports - Download your results in CSV format for deeper analysis
- User-Friendly Interface - Easy to use with clear, actionable insights
- Regular Updates - Our tool reflects the latest algorithm changes
Frequently Asked Questions
How often does Domain Authority update?
Domain Authority scores typically update every 4-6 weeks as Moz refreshes its index. However, improvements to your site may take longer to be reflected in your DA score, as it depends on how frequently search engines crawl your site and its backlinks.
Is Domain Authority a Google ranking factor?
No, Domain Authority is not a direct Google ranking factor. It's a metric developed by Moz to predict ranking potential. Google has confirmed they don't use DA in their algorithm, but the factors that improve DA often correlate with better search rankings.
Why did my Domain Authority drop?
DA scores are relative and may change when Moz updates its algorithm or index. A drop could mean: 1) Moz's algorithm changed, 2) high-authority sites gained strength, pushing the relative scale, 3) you lost valuable backlinks, or 4) you gained spammy backlinks.
How can I check my competitors' Domain Authority?
You can use our bulk domain checking feature to enter multiple domains at once, making it easy to compare your site's DA with competitors. This comparative analysis is more valuable than focusing on your absolute score.